Charm bracelets have been around for centuries. In the
pre-historic era, evidence suggests that bracelets made with animal
bones and shells may have been worn. Much later on, Queen Victoria
influenced a trend in Europe after wearing various bracelets with charms
attached.
These trinkets have enjoyed many a trending wave and
once again they appear to be at the crest of a gargantuan revival,
especially in the travel-retail industry where charm bracelets seem to
hang from every woman’s wrist.
But the latest trend is attempting to reinvent itself
yet again “It’s a new take on a classic idea” says Julian Mullins,
travel retail director for Pandora jewellery. “I mean, charm bracelets
sort of came into popularity from sailors going around buying little
gifts for their wives when they travelled. They would bring charms back
and have them soldered on to a bracelet
These keepsakes would be kept for a lifetime and would
be passed down through the family almost as an heirloom. “Pandora is
all about providing charms for those ‘unforgettable moments. It’s
basically allowing individuals to really dress something how they feel
and bring back those special moments for them,” says Mullins, suggesting
that these moments could be anything from celebrating the birth of a
child to a great holiday. “All of those little individual pieces that
make up the charm bracelets themselves are special and significant to
you.”
Trisha Gregory, senior marketing manager at Chamilia, believes that
the appeal of these charm bracelets is the customisation aspect. “Behind
every beautiful design is a beautiful designer: you. That’s the
philosophy of Chamilia.”
0 comments:
Post a Comment