Recently I got to test my feelings on the all (or mostly) diamond
covered watch. I was in no better place to do it... Hong Kong. They
don't joke about Asia being the premier place for watch consumption. I
challenged myself to not spot something watch-related for a full minute
while driving around the city. It never happened. From ads to shops, the
city is literally watch-crazed. Being there makes you truly believe
that high-end watch brands are taking over the world.
While there, I was lucky enough to be part of the 2012 Hong Kong
Watch & Clock Fair. And yes, clocks are actually part of the fair. A
unique area of the fair was a hall of luxury, sponsored by local
high-end watch retailer chain Prince Jewelers. Prince set up a series of
extremely decadent fully diamond-studded timepieces from brands such as
Blancpain, Breguet, Piaget, Jaeger-LeCoultre, Franck Muller, and more.
These aren't the watches you see in brand ads, nor the ones they show
people like me at the big shows like Baselworld and SIHH. These fully
diamond covered creations are either exclusive to special markets, or
sometimes even one-of-a-kind luxuries.
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